Article

The Challenge

My Approach

Research

Facilitated contextual inquiry across 12 locations, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

$2.3M in incremental ARR. Since shipping, we've measured 18-point NPS lift.

Article

Shipping quality design requires collaboration and iteration. I've learned how . The implications matter for teams and organizations.

The Thing

Whether you're building a new feature, this principle resonates.